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A label going above and beyond

This dish soap labels explains the purpose of each ingredient listed.

I came across this Dawn dish soap label while perusing the anonynmous social media website, Reddit. 

Product labels for household cleaning supplies always list the ingredients, as they are required to by law. But this one is different. Not only does Dawn list the ingredients as they are mandated, but they also explain in detail what the purpose is for each ingredient.  When reading this label, consumers don’t have to shrug their shoulders and wonder what these words are and what there function is. 

Let’s hope something like this becomes the norm, and not the exception. Kudos to P&G for this label innovation. 

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